WildStory Field Notes
How to Use Email Marketing to Extend the Zoo Experience Beyond the Gates
Learn how to use a post-visit email marketing strategy to turn one-time visitors into engaged supporters.
WildStory QuickTip: Send a personalized email to Zoo & Aquarium visitors after they visit.
After a visitor leaves your zoo or aquarium, send a personalized follow-up email within 48 hours — thank them for their visit, share a meaningful story from your zoo, and invite them to stay connected.
WildStory Quick Tip: Connect with your zoo’s members by making them the hero in your copy
In every great story, there’s a hero and in marketing, that hero isn’t your zoo or aquarium, it’s your supporters.
Learn how to speak to your donors so that they want to give again and again.
5 Email Marketing Mistakes Your Zoo or Aquarium is Making (and How to Fix Them)
As a conservation organization, your zoo’s email list is one of your most valuable, but often most underutilized, assets.
Here are 5 mistakes you might be making in your organization’s email marketing and what to do instead to grow and nurture an email list that deepens relationships, builds trust, and inspires action for wildlife.
WildStory QuickTip: Give people a reason to join your email list
Your email list is your most important marketing and fundraising tool as a zoo or aquarium.
Learn how to invite your prospects into your story, so they want to join your email list.
Let’s Tell Your Wild Story
Your zoo’s mission matters.
Your organization’s voice deserves to be heard and your organization’s story has the power to inspire change.
Together, we’ll craft a message that bridges science and emotion, purpose and action, and helps your audience feel as deeply as you do about your mission.