A strategic, one-time audit designed specifically for AZA-accredited zoos and aquariums who want to strengthen donor and member engagement — without overhauling their entire system.

Your emails should nurture relationships, inspire visits, and deepen supporter loyalty.

But most zoo email programs aren’t living up to their potential.

This audit gives you a clear, actionable plan to fix that.

You’ll receive:

1. A comprehensive review of up to 3 recent emails, including newsletters, announcements, donor appeals, or membership messages.

2. A personalized assessment of your email strategy, including:
- Message clarity
- Storytelling + ICA alignment
- Calls to action
- Engagement opportunities
- Visitor/member/donor pathways
- Missed revenue or relationship-building opportunities

3. A review of your current signup experience — Is it visible? Optimized? Compelling?

4. A simplified “next step strategy”
Your top 3-5 quick wins you can implement this month
+
Your top 2-3 high-impact improvements for long-term growth

5. A recorded walkthrough video (optional)
A clear, friendly presentation of findings for your team

6. One round of follow-up Q&A
Ask me anything within 7 days so you feel confident implementing your improvements.

Investment:
$300-$500
(Depends on list complexity + optional video walkthrough)

Timeline:
7-10 days

Transform your zoo’s email marketing into a relationship-building engine.

Most zoos and aquariums have great stories to tell — but their email systems weren’t designed to nurture members, inspire donors, or turn visitors into repeat guests.

This package gives your team a clear, strategic, and sustainable email system build specifically for AZA-accredited organizations.

Perfect for zoos and aquariums ready to move beyond generic newsletters and build a thoughtful, automated communication strategy that increases engagement all year long.

Includes:
1. Website & List-Building Audit
- Full review of your website for email capture opportunities
- Recommendations for strategic opt-in placement
- Rewrite of sign-up copy (goodbye “Join our Newsletter”)
- Ideas for compelling lead magnets or value-driven signup incentives

2. Email Strategy & Segmentation Plan
- Identification of your ICA (Ideal Conservation Advocate)
- Audit your existing list, tags, and data
- Creation of smart segments that allow for personalized messaging
- A clear plan for ongoing visitor → member → donor email journeys

3. Core Email System Setup
(Your internal team can implement, or you can hand it off to me.)
- A redesigned email template that’s clean, scannable, and branded
- A 90-day content plan including stories, campaigns, and touchpoints
- Mapping of recommended automated sequences (welcome, member nurture, donor touchpoints, etc.)

4. Your First Month of Email Content
- 2-4 strategic emails written for you (based on what your calendar needs most)
- Conversation-driven, ICA-focused copy ready to upload and send
- Optional: I can schedule and send the emails inside your platform

Ongoing Support (Optional Add-On Retainer)

After your system is rebuilt, keep the momentum going. Monthly retainer options include:
- Ongoing email copywriting (2-4 emails/month)
- Automatiton management and reporting
- Quarterly list cleanup + strategy refresh
- Content planning for membership pushes, fundraising seasons, and major announcements

Investment:
$3,500-$6,000 for the full Email System Overhaul (based on list size, audit depth, and automation needs)

Ongoing monthly support:
$1,500-$3,000/month

Timeline:
4-6 weeks for the initial overhaul

Train your zoo’s marketing team to build relationships, grow revenue, and communicate with confidence.

For AZA-accredited zoos and aquariums ready to modernize and elevate their communications, this consulting program provides strategic training, messaging clarity, and hands-on guidance so your internal team can management email marketing, storytelling, donor engagement, and digital communication with long-term sustainability.

Most zoo communication teams are stretched thin, relying on outdated newsletters, scattered messaging, and limited personalized outreach — even though visitor expectations have shifted and donor competition is rising.

The WildStory Communications Mastery Program gives your team the complete playbook, training, and hands-on support they need to execute a modern, relationship-centered communication strategy in-house.

Across 6-8 weeks, your team will learn to:
- Clarify your zoo’s core story so every message aligns with mission impact
- Define your ICA segments and write to them with clarity and purpose
- Build sustainable email marketing systems (welcome sequences, nurture campaigns, donor journeys)
Write effective, personality-driven copy that increases member loyalty and supports donor cultivation
- Integrate email, website, and social strategy into a single, cohesive communication ecosystem
- Build internal workflows that ensure consistency, even with a small team
- Measure what matters using KPIs that actually reflect engagement and revenue growth

Includes:
- 1-2 Half-Day Strategy Sessions
Virtual or on-site sessions tot map your core story, audience segments, and communication priorities.
- Full Messaging & Engagement Audit
Review of your website, email flows, visitor journey, donation pages, and current content outputs.
- Custom Messaging Guide + Narrative Framework
Your zoo’s own communications manual, including:
→ ICA profiles
→ Key messages
→ Story frameworks
→ Brand tone & voice
→ Email structure templates
→ Content pillars
→ Donor/member engagement messaging.
- Email Marketing Training for Your Team
A practical, hands-on session covering:
→ Writing to one person (the ICA)
→ Story-driven email structure
→ Automations every zoo needs
→ Segmentation strategy
→ Monthly content planning
→ List-building improvements

3 Project Reviews + Feedback
You choose key projects (a campaign, an email series, a landing page, etc.). You get strategic feedback and refinement, ensuring your team can implement everything correctly.

Actionable 90-Day Communication Plan
A clear roadmap your team can begin immediately.

Investment:
$4,000-$7,000 depending on team size, travel requirements, and depth of deliverables.

Timeline:
6-8 weeks
(With an optional continued consulting retainer, if desired.)