WildStory Field Notes
WildStory QuickTip: Before you write your next zoo email, as yourself: “Who is this one person I’m writing to?”
If your zoo or aquarium is sending broad, one-size-fits-all newsletters, you're not alone — but you are missing easy opportunities to deepen visitor, member, and donor engagement.
WildStory QuickTip: Stop writing to the masses — write every email like you’re talking to a single person instead.
One of the biggest mistakes I see zoos and aquariums making in their email marketing is writing generic, templated updates to the masses, rather than speaking directly to the reader.
WildStory QuickTip: Send a personalized email to Zoo & Aquarium visitors after they visit.
After a visitor leaves your zoo or aquarium, send a personalized follow-up email within 48 hours — thank them for their visit, share a meaningful story from your zoo, and invite them to stay connected.
WildStory Quick Tip: Connect with your zoo’s members by making them the hero in your copy
In every great story, there’s a hero and in marketing, that hero isn’t your zoo or aquarium, it’s your supporters.
Learn how to speak to your donors so that they want to give again and again.
WildStory QuickTip: Give people a reason to join your email list
Your email list is your most important marketing and fundraising tool as a zoo or aquarium.
Learn how to invite your prospects into your story, so they want to join your email list.
Let’s Tell Your Wild Story
Your zoo’s mission matters.
Your organization’s voice deserves to be heard and your organization’s story has the power to inspire change.
Together, we’ll craft a message that bridges science and emotion, purpose and action, and helps your audience feel as deeply as you do about your mission.