WildStory Field Notes
How to Define Your Zoo’s ICA (and Why it Makes Every Email More Effective)
Learn how to connect with zoo and aquarium email subscribers by segmenting your email list and defining who you are talking to in your emails.
Stop Writing to Everyone: How to Make Your Zoo Emails Feel Personal
Learn why generic newsletters don’t work and how to shift from broadcasting to the masses to relationship building through personalized emails.
How to Use Email Marketing to Extend the Zoo Experience Beyond the Gates
Learn how to use a post-visit email marketing strategy to turn one-time visitors into engaged supporters.
Beyond the Data: Why Storytelling Matters for Zoos & Aquariums
You can share all the facts in the world, but if your audience doesn’t feel connected to your cause, they won’t act.
Learn how zoos and aquariums can use stories to connect with their members and donors, build trust, and drive action.
5 Email Marketing Mistakes Your Zoo or Aquarium is Making (and How to Fix Them)
As a conservation organization, your zoo’s email list is one of your most valuable, but often most underutilized, assets.
Here are 5 mistakes you might be making in your organization’s email marketing and what to do instead to grow and nurture an email list that deepens relationships, builds trust, and inspires action for wildlife.
Let’s Tell Your Wild Story
Your zoo’s mission matters.
Your organization’s voice deserves to be heard and your organization’s story has the power to inspire change.
Together, we’ll craft a message that bridges science and emotion, purpose and action, and helps your audience feel as deeply as you do about your mission.