WildStory QuickTip: Connect with new subscribers by sending a welcome email sequence.

A welcome email sequence is a series of pre-written, highly personalized emails that speak directly to your new zoo email list subscribers.

Modern email marketing platforms allow for automation, one of the best ways to connect authentically with subscribers.

You may be thinking, “How can an automated sequence create authentic connection? Everyone is different!”

This is true, but each subscriber has similar desires and reasons for signing up for your email list – they’re animal lovers, they care about nature and wildlife conservation, they love visiting your zoo, etc.

The key to modern email marketing is to write your emails to one specific person — Your Ideal Conservation Advocate (ICA). When you do this, your email connects with your readers.